WIEDEN + KENNEDY AMSTERDAM
PITCH SEASON!
As summer gave way to Autumn I suddenly found myself back at W+K and wrangling FOUR simultaneous pitches - guiding creative teams on three big tech challenges and some more Olympics fun.
WIEDEN + KENNEDY AMSTERDAM
Z FLIP 5
Back at W+K Amsterdam with team Samsung, overseeing the post production for the launch of their foldable Z Flip 5 phone. With music video vibes around a remix of the Pussycat Dolls hit ‘Don’t Cha?’, I can now add that to an ever growing list of songs I can never hear again. Watch here.
WIEDEN + KENNEDY AMSTERDAM
PARIS 24
I rejoined W+K’s VISA team to pitch for an opportunity to build their presence at the Paris Games. We won(!), and proceeded to develop an overarching platform, visual identity, hero film, various ground-level activations and a number of social content streams that would lead up to, during the beyond The Games.
WIEDEN + KENNEDY AMSTERDAM
GALAXY S23 ULTRA
Still at W+K, I climbed back onboard the good-ship Samsung to help oversee the production of two hero films and a bunch of short-format pieces that would launch their flagship S23 ULTRA device in time for their keynote event in Jan 23. It was a busy Christmas! Watch the films here, here, here, here and here.
WIEDEN + KENNEDY AMSTERDAM
VISA
I led the VISA team at W+K to bring some fun and charm back to a brand that had become too reliant on bland banners and billboards. A series of films and social activations featuring seagulls, meditation and speedos, achieved this while not slipping the needle on effectiveness. Watch the films here, here & here.
WIEDEN + KENNEDY AMSTERDAM
GALAXY A
Adults don’t always get what the younger gen are doing on their phones. Leading the Samsung creative team at W+K Amsterdam, we developed a creative platform with a series of films and social content that revealed why they need all the phone’s awesome features. Watch the 15” films here, here, here, here, here and here!
100% HALAL
LYNK&CO
I teamed-up with iconic Amsterdam production company Halal (now 100%), to establish an internal creative agency and our first client was Gothenburg-based automotive brand Lynk & Co. Our small team developed a strategic and creative platform to underpin a raft of content aimed at disrupting the European car industry. The result was an incredibly successful launch with film, print, episodic content and experiences in seven markets - watch the film here.
180LA
BARBIE
Promoting imaginative play for girls and boys is something I can buy into, as is a sustainability push by a brand known for plastic. So I was pleased to be Invited by 180 LA to help them pitch for Hasbro’s favourite play thing: Barbie.