ARMENIAN LEGENDS
ARARAT WAS WINSTON CHURCHILL’S BRANDY OF CHOICE. A storied brand from an ancient country; pride of a nation with a huge international diaspora and we were charged with bringing it back to life. We created an integrated campaign that centered around ‘Akhtamar’, a modern retelling of an bygone Armenian folk tale, making it resonate with a new audience. We made Ararat relevant again, boosted it's credibility and achieved a level of engagement that went well beyond traditional advertising. The film premiered with lavish red carpet VIP events in high-profile theaters across Russia, then promoted with OOH and print, shot by the incomperable Erwin Olaf RIP. Working with Erwin was a definite career highlight for me.
PERNOD RICARD / AMSTERDAM WORLDWIDE / FILM
In the first month, the website had 3 million page views and for the next two months, an average of 30500 visits per day. Perhaps most impressive was that 53% of visitors watched the full 20 minute film. By casting up and coming talent and a legend of Eastern European cinema, we were able to garner exposure equal to filling 2000 movie theaters in one month.
Client: Ararat (Pernod Ricard)
Agency: Amsterdam Worldwide
Creative Directors: Andrew Watson & Richard Gorodecky
Director: The Shammasian Brothers