LEFT / RIGHT OUTREACH
This little project is one of my favorites. With a tiny budget, we needed a way to get streetwear influencers talking about the latest ASICS sports style line up. We had a hunch that - if we made something unignorable and sent it to the right person, they’d talk about it - but we also needed to incentivise them. So we created this LEFT/RIGHT thing. As the ASICS collection was 80’s inspired, we selected 10 deliciously retro 80’s icons and then designed each of them in two halves. We mixed up the halves and 3D printed them INSIDE breakable, laser-sintered packaging. We then sent them out to the ten most prominant influencers.
The irrisistably tactile objects proved impossible not to tear open but, when faced with two disperate halfs, the recipients had to mobilize their followers to find out who had the other halfs, and then barter amongst themselves (publically), to complete each piece. The flurry of activity brought all these influencers together and meant that ASICS was one of the most talked about labels at Bread & Butter that year.
Client: Asics
Agency: Strawberryfrog
Creative Director: Andrew Watson
Creatives: Rickard Engstrom, Dan Goransson
Producer: Samantha Koch
3D Designer: Janne Kyttanen