Working directly with their Director of Creativity and Luxury, we conceived and compiled a quartlery internal volume called SCALPEL that was to act as a bespoke taste-maker’s guide for all Pernod Ricard’s senior marketeers and brand owners. Each edition was denoted by its unique blade silhouette and crafted with mixed materials. The four volumes combined as a luxurious set but also stood alone. The contents covered a meticulously researched design trends and shifts within the luxury category. This project took me back to early ambitions to be a magazine designer and was a rewarding example of pure art direction, design and editorial coming together in something delightfully tactile and real.