Lost File Dillema
With Samsung about to launch their newest AI empowered laptop, we were spoilt with a plethora of exciting features to tell stories about. However, after months of development, the only one we were legally allowed to talk about was its ability to find lost files. So we leant into it and spun a whole story about the dilemma of digging out an errant file from a messy computer.
Client: Samsung
Agency: W+K Amsterdam
Creative Director: Andrew Watson
Creatives: Ana Cle, Jack Welles
Producer: Anna Harkness
Director: Matias & Mathias