COOKIE QUEST
HOW DO YOU SHOW THE WORLD HOW PLAYFUL OREO IS? You stage the world’s first AI-powered, AR-enabled scavenger hunt, that’s how! Using object recognition we were able to turn hundreds of everyday bits and pieces into tokens. Fun, cryptic clues hinted at what those objects were, then capturing them with your phone’s camera unlocked that objects corresponding virtual OREO and added it to your ‘cookiedex’. Different cookies lead to different prizes, from Social Stickers and digital swag, through to wonderfilled experiences. Spanning 30 global markets and 24 local languages, The Quest generated a world-wide sense of wonder for OREO, making it the world’s most sought-after cookie.
OREO / THE MARTIN AGENCY / INTEGRATED
1.2 Billion Impressions, 42K app installs. 166K accounts made. Average of 8.44 minutes engaged per user. 273% increase in retail pre-orders.
1.2 Billion Impressions, 42K app installs. 166K accounts made. Average of 8.44 minutes engaged per user. 273% increase in retail pre-orders.
Kickstart your quest by scanning an OREO cookie, then follow clues to track down everyday objects and use the app to scan them to reveal hundreds of virtual cookies. Chocolate, silver and gold denotes the rarity of the object. Each virtual cookie unlocks a prize, like the social stickers below…
Client: OREO
Agency: The Martin Agency
Creative Director: Andrew Watson
Creatives: David Gibson, Mauricio Mazzariol, Beth Fujiura, Casey Hall
Design Director: Thiago Elias
Director: D.A.D.D.Y.
Production: 1st AVenue Machine