OREO Rolling Wonder | Creative Director

ROLLING WONDER

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OREO / THE MARTIN AGENCY / GLOBAL CAMPAIGN

I love this beautiful little film we made to celebrate OREO’s belief in openness and diversity. A whole rink-full of succulently-rendered charatcers, swooping and bonding on rollerskates to a shimmering original song, belted out by Adam Lambert. Sometimes, pouring everything into one intensely-crafted piece can be as satsfying as pulling together an intricate, integrated campaign. This one was aired in more than 50 coutries and the song was translated into 30 languages! The painstaking character development and animation was created together with Buck in NYC.

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Fun fact: As well as this campaign’s title ‘Rolling Wonder’ paying homage to Rollerskates and OREO’s erstwhile Wonderfilled campaign, it also pays homage to my friend David Smith, who once decided Rolling Thunder should be his own nickname.

Client: OREO
Agency: The Martin Agency
Creative Director: Andrew Watson
Creatives: Magnus Hierta, David Muhlenfeld
Production: Buck

ROLLING WONDER

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