CHOUPETTE FOR HUBLOT

To celebrate the 20th anniversary of Hublot’s signature ‘Big Bang’ watch, rather than signing an expensive sportsperson, model or actor, we proposed an ambassador who didnt even have a wrist. Choupette is a nepo kitty that belonged to the late Karl Lagerfeld (and inherited his fortune). For his part, Karl was a famous fan of the bright red Big Bang - a category disrupting, enfant terrible of a watch.