AWESOME’S WHAT I’M DOING

DID YOU KNOW, kids use their phones for more than just doom-scrolling? They do! In fact, for a lot of teens, their phone is the engine that powers everything from their creative side, to their studies, to their side-hustle. To bring this insight to life for Samsung, we created a platform where teens use their awesome ‘Galaxy A’ phones to show adults just what they’re missing.

AWESOME DETAIL

Client: Samsung
Agency: W+K Amsterdam
Creative Director: Andrew Watson
Creatives: Andy Duncan, Cecilia Pignocchi, Tyler Andre, Jake Barnes, Theresa Montenegro
Producer: Endy Hedman, Salt Ibraeva
Director: Keith Schofield
Production: Caviar London