SAMSUNG GALAXY A

SAMSUNG / WIEDEN + KENNEDY AMSTERDAM / GLOBAL PRODUCT LAUNCH CAMPAIGN

DID YOU KNOW, kids use their phones for more than just doom-scrolling? They do! In fact, for a lot of teens, their phone is the engine that powers everything: their creative side, their studies, even their side-hustle. To bring this insight to life for Samsung, we created a platform where teens use their awesome ‘Galaxy A’ phones to show adults just what they’re missing. Every awesome feature of the phone got it’s own vid showing what teens want from their phone.

AWESOME DETAIL

Client: Samsung
Agency: W+K Amsterdam
Creative Director: Andrew Watson
Creatives: Andy Duncan, Cecilia Pignocchi, Tyler Andre, Jake Barnes, Theresa Montenegro
Producer: Endy Hedman, Salt Ibraeva
Director: Keith Schofield
Production: Caviar London